UP & UP MUSIC FESTIVAL – LAS VEGAS
The Monster Energy Up & Up Festival empowers students to bring top music performances to their campuses through a 48-hour pre-sale competition. By crowdsourcing ticket sales, the top colleges win a festival with a major headliner, creating unforgettable concert experiences and fostering community on campus.
campus ambassador (marketing lead)
I led social media efforts, I grew the festival’s following by over 600 people and secured 500+ RSVPs for the first event in just two weeks. I also executed a highly successful viral collaboration with @realvegaslocals, which garnered impressive results, including 101,882 views, 75,626 accounts reached, 3K likes, and 1.2K shares—and those numbers continue to grow.
In addition to these efforts, I wrote press releases and designed graphics to support event promotion and enhance brand visibility, ensuring the Up & Up Festival’s message reached as wide an audience as possible.
january 2025 - PRESENT
