aurea’s collection
I established Aurea’s Collection, a digital thrift shop on Instagram, curating a collection of fashionable finds and handmade clothing & accessories based in Saipan. This initiative was motivated by a desire to address the limited fashion choices on the island while promoting up-cycling and sustainability in secondhand clothing, adhering to the principles of slow fashion.
I led the digital marketing efforts, attracting customers on this highly competitive platform. My campaign efforts were purely organic, where I did not participate in paid advertising. I also handled advertising, packaging, shipping, and delivering over 800+ orders both locally and nationwide.
In the process, I cultivated a community of 2k+ Instagram followers and nurtured professional customer relationships through exceptional service, addressing inquiries on product knowledge, payment matters, and all related concerns. I singlehandedly managed all aspects of the small business, from sourcing and accounting to budgeting and day-to-day operations.
